Seaside, Florida: The Original 30A Beach Town
Seaside, Florida is where the 30A story truly begins. Founded in the early 1980s and famously the backdrop for the 1998 film The Truman Show, Seaside remains one of the most iconic destinations on the Emerald Coast.
Seaside sits along one of the most beautiful stretches of coastline in America
A Town Like No Other
Pastel-colored cottages with white picket fences, perfectly laid-out streets, and a stunning central beach pavilion. Every home is within walking distance of the beach and the town center — creating a genuine sense of community that's rare anywhere.
Seaside Beach
Seaside's beach is wide, calm, and perfect for the whole family
Wide, clean, and beautiful — the beach at Seaside is shallow and calm, perfect for families. The iconic white pavilion backdrop makes this one of the most photographed beaches in Florida.
Dining and Shopping
The famous Airstream food trucks at Airstream Row are a must — lobster rolls, wood-fired pizza, gourmet grilled cheese. For a sit-down meal, Bud and Alley's has been a 30A institution since 1986 with legendary sunset rooftop views.
Things to Do
- Rent bikes and ride the scenic 30A trail
- Visit the Seaside Repertory Theatre for live performances
- Browse the Saturday morning farmers market
- Take a surfing or paddleboard lesson
- Explore the iconic New Urbanist architecture on a self-guided walking tour
Grab the included bikes at Harbor Heights and pedal straight to Seaside
Looking for a great base to explore from? Harbor Heights in nearby Grayton Beach includes four bikes — perfect for pedaling over to Seaside for the day. Use code 30ATRAVEL when you book.